The most important item you should know is ---Who your customer is and what service you are providing.
First break down the geographic scope of the market. Break it up by state, county, town and zip codes. Make priority classes.
Service provided: Insurance and financial service for
Example:
Advantage Brokerage geographic marketing target is as target follows:
State: New York
County: Queens, Brooklyn, Nasssua ( In that priority order)
Towns: Jamaica, Jamaica Esrtates, Jamaica Hills, Ozone Park, South Ozone Park
Zip Codes : 11432, 11434, 11435
Make a list of your target market and break it up by zip code: This is the target market for Advantage Brokerage, Inc
QUEENS ZIP CODES
Arvene- 11692
Corona 11368
Edgemere 11690
Flushing 11352, 11354, 11355, 11355, 11358, 11378, 11381, 11386, 11390
Fresh Meadows 11365,11366
Hollis 11426
Jamaica 11405, 11424, 11425, 11431, 11432, 11433, 11434, 11435, 11439, 11484, 11499
South Richmond Hill- 11451
La Guardia Airport 11371
Long Island City 11101,11103,11105,11106, 11109,11120
Roosevelt Island- 11107
Laurelton 11413
Neponsit 11694
Ridgewood 11385,11386
Rockaway Park 11694
South Ozone Park 11420, 11436
Bay Terrace 11360
Fort Totten 11359
Glendale 11385
Kew Gardens 11415, 11418, 11424
Little Neck 11362, 11363
Middle Village 11379
Richmond Hill 11418
Rockaway Beach 11693
Saint Albans 11412
Sunnyside 11104
Whitestone 11357
Woodhaven 11421
Astoria 1101, 1102, 1103, 1104, 1105, 1106
Bellerose 11426
Broad Channel 11693
Elmhurst 11373, 11380
Forest Hills 11375
Fresh Pond 11385
Howard Beach 11414
J.F.K. Airport 11430
Oakland Gardens 11364
Queens Village 11427, 11428, 11429
Rochdale 11434
Rockaway Point 11697
South Richmond Hill 11419
Woodside 11377
Bay Terrace 11360
Borough Hall 11424
Cambria Heights 11414
Douglaston 11362, 11363
Far Rockaway 11096
Fort Tilden 11695
Glen Oaks 11004
Jackson Heights 11372
Kew Garden Hills 11367
Linden Hills 11354
Maspeth 11378
Ozone Park 11416, 11417
Rego Park 11374
Rochdale Village 11434
Rosedale 11422
Springfield Gardens 11413
Wave Crest 11690
Bayside 11360, 11361
Breezy Point 11697
College Point 11356
East Elmhurst 11369, 11370,
Floral Park 11001, 11002. 11003, 11004, 11005
Brooklyn Zip Codes
Arvene 11692
Beechhurst 11357
Briarwood 11435
Corona 11368
Edgemere11690
Cypress Hills 11208
Bay Ridge 11209
Vanderveer Flatbush 11210
Williamsburg 11211
Brownsville 11212
Brower Park, Crown Heights 11213
Bath Beach, Bensonhurst 11214
Park Slope, Windsor Terrace 11215
Bedford- Styuvesant 11216
Park Slope, Gowanus 11217
Kensington. Windsor Terrace 11218
Borough Park 11219
Bushwick, Bedford- Stuyvesant 11220
Greenpoint 11222
Gravesend, Homecrest 11223
Coney Island 11224
Crown Heights 11225
Flatbush 11226
Dyker Heights 11228
Homecrest/ Madison 11129
Midwood 11230
Carroll Gardens, Red Hook 11231
Industry City, Sunset Park 11232
Stuyvesant Heights 11233
Flatlands, Mill Basin 11234
Sheepshead Bay, Brighton Beach 11235
Canarsie 11236
Bushwick 11237
Prospect Heights 11238
Starret City 11239
